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2013 ºê·£µå¸¶ÄÉÆà Ʈ·»µå
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[Cause Marketing] Good Advertising
1. Zeitgeist
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![](http://www.bizdeli.com/image/blank_0.gif) 2. Good + advertising
Why Good+Advertising?
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1. µðÁöÅнôë ÀÚµ¿Â÷ ¼ÒºñÀÚÀÇ º¯È
Communication Paradigm º¯È
Media ¿ªÇÒ º¯È
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3E
Fun, Fun, Fun
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(Àü)±¸±ÛÄÚ¸®¾Æ - LGÀüÀÚ TV, ¸ð¹ÙÀÏ À¯·´ ¿Â¶óÀα¤°í ÁøÇà |
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¸ðµç °ÍÀº ºê·£µå·Î ÅëÇÑ´Ù (»çȸÆò·Ð, 2002) |
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ÄÚ¸®¾ÆÀÎÅͳݴåÄÄ web2.0 ÄÁÆÛ·±½º |
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¼¿ï½Ãû WEB 2.0 Æ®·£µå , KT ¿¤¸®Æ® ¾ÆÄ«µ¥¹Ì Mini MBA |
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¸íÁö´ë ±¤°í±âȹ °ÀÇ(2011,12) |
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ºñÁ °ÀÇ(2010,2012) - ¿Â¶óÀÎ ¸¶ÄÉÆà ¼º°øÀü·« °ÀÇ (Çѱ¹°úÇбâ¼úȸ°ü) |
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±â¾÷¼¼¹Ì³ª/¸¶ÄÉÆðÀÇ - µðÁöÅÐ, ¸¶ÄÉÆÃÆ®·£µå °ÀÇ (Çö´ëÄ«µå, Áö¿¥´ë¿ì, ÇØÅÂÀ½·á ¿Ü) |
[¼ö»óÀÌ·Â] |
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Áö¿¥´ë¿ì ¾ËÆä¿Â webaward ÇÁ·Î¸ð¼Ç ºÎºÐ ´ë»ó ¼ö»ó (2010) |
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Áö¿¥´ë¿ì À©½ºÅè webaward ÇÁ·Î¸ð¼Ç ºÎºÐ Àå·Á»ó ¼ö»ó (2010) |
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Áö¿¥´ë¿ì ÇÁ·ÎÁ§Æ®V ´ëÇѹα¹±¤°í´ë»ó ÆÄÀ̳θ®½ºÆ® ¼ö»ó (2009) |
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GMAP(GM-asia pacific marketing award) ´ë»ó, ±Ý»ó ¼ö»ó (2007.12) : ÇÁ·ÎÁ§Æ®V, ¸¶Æ¼Áî | |
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ÀÌö¹Î Â÷Àå / Çö´ëÀÚµ¿Â÷
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îñ, ¢ß¿À¸®ÄÞ ±¤°í±âȹ(AE) ¹× »çÀ̹öÀü·«ÆÀ ±Ù¹« |
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Purdue University °æ¿µÇм®»ç(MBA) |
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MBC, À¯ÇÑÅ´¹ú¸®, Çѱ¹°ü±¤°ø»ç, Çѱ¹±¤°íÇÐȸ, Çѱ¹¹æ¼Û±¤°í°ø»ç |
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ÇѾç´ëÇб³, °Ç±¹´ëÇб³, ÇѼ¼´ëÇб³, û°¹®È´ëÇÐ µî | | |
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